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Ethics According to a U.K. study of 1,000 people, 91 percent felt that "the way a company behaves towards its customers and communities is influential when making a purchase."45 Do you share the same belief? Have you ever looked up, for example, a company's en- vironmental initiatives before making a purchase? How important is a brand's ethical behavior to you? Have you ever not purchased a brand because of the ethics of the company behind the brand?

Ethics According to a U.K. study of 1,000 people, 91 percent felt that "the way a company behaves towards its customers and communities is influential when making a purchase."45 Do you share the same belief? Have you ever looked up, for example, a company's en- vironmental initiatives before making a purchase? How important is a brand's ethical behavior to you? Have you ever not purchased a brand because of the ethics of the company behind the brand?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ethics According to a U.K. study of 1,000 people, 91 percent felt that "the way a company behaves towards its customers and communities is influential when making a purchase."45 Do you share the same belief? Have you ever looked up, for example, a company's en- vironmental initiatives before making a purchase? How important is a brand's ethical behavior to you? Have you ever not purchased a brand because of the ethics of the company behind the brand?
Transcribed Image Text:Ethics According to a U.K. study of 1,000 people, 91 percent felt that "the way a company behaves towards its customers and communities is influential when making a purchase."45 Do you share the same belief? Have you ever looked up, for example, a company's en- vironmental initiatives before making a purchase? How important is a brand's ethical behavior to you? Have you ever not purchased a brand because of the ethics of the company behind the brand?
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