estimate this model: purchases = β0 + β1social + β2aggregator + β3substack

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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estimate this model: purchases = β0 + β1social + β2aggregator + β3substack

The table provides data related to online purchases, focusing on variables such as the source, type of purchase, rating, payment method, device type, and media channels used. Below is a detailed transcription and explanation:

### Table Columns:
1. **Source**: Indicates the origin of the purchase, either 'home' or 'landing'.
2. **Purchase**: Numeric value representing the number of purchases.
3. **Rating**: Customer rating values on a scale from 0 to 5.
4. **Payment**: Payment method utilized, including options such as 'credit' or 'other'.
5. **Device**: Type of device used, categorized as 'mobile' or 'other'.
6. **Media**: Numeric variable presumably indicating engagement level or type, ranging from 1 to 4.
7. **Social**: Indicates whether social media was used, binary values (0 or 1).
8. **Traditional**: Indicates use of traditional media, binary values (0 or 1).
9. **Aggregator**: Shows whether an aggregator platform was used, binary values (0 or 1).
10. **Substack**: Indicates if Substack was used, binary values (0 or 1).

### Data Sample:

- **Row 1**: A purchase from 'home' with a total of 197, rating 1, using 'other' payment on 'mobile'. Media level/type 2, with no social or traditional media engagement, but aggregator was used, not Substack.
  
- **Row 3**: A purchase from 'landing' with a total of 892, rating 4, using 'other' payment on 'mobile'. Media level/type is 4, and there's social media engagement but no traditional, aggregator, or Substack usage.

### Interpretation:
The data provides insights into consumer behavior based on the purchase source. It allows for the analysis of payment method preferences, device usage trends, and media channel effectiveness. This can guide marketing strategies and platform optimizations.

This table aims to support educational purposes by demonstrating the application of data analytics in understanding consumer behavior in digital commerce.

### No Graphs or Diagrams Included:
There are no visual graphs or diagrams in the provided data set.
Transcribed Image Text:The table provides data related to online purchases, focusing on variables such as the source, type of purchase, rating, payment method, device type, and media channels used. Below is a detailed transcription and explanation: ### Table Columns: 1. **Source**: Indicates the origin of the purchase, either 'home' or 'landing'. 2. **Purchase**: Numeric value representing the number of purchases. 3. **Rating**: Customer rating values on a scale from 0 to 5. 4. **Payment**: Payment method utilized, including options such as 'credit' or 'other'. 5. **Device**: Type of device used, categorized as 'mobile' or 'other'. 6. **Media**: Numeric variable presumably indicating engagement level or type, ranging from 1 to 4. 7. **Social**: Indicates whether social media was used, binary values (0 or 1). 8. **Traditional**: Indicates use of traditional media, binary values (0 or 1). 9. **Aggregator**: Shows whether an aggregator platform was used, binary values (0 or 1). 10. **Substack**: Indicates if Substack was used, binary values (0 or 1). ### Data Sample: - **Row 1**: A purchase from 'home' with a total of 197, rating 1, using 'other' payment on 'mobile'. Media level/type 2, with no social or traditional media engagement, but aggregator was used, not Substack. - **Row 3**: A purchase from 'landing' with a total of 892, rating 4, using 'other' payment on 'mobile'. Media level/type is 4, and there's social media engagement but no traditional, aggregator, or Substack usage. ### Interpretation: The data provides insights into consumer behavior based on the purchase source. It allows for the analysis of payment method preferences, device usage trends, and media channel effectiveness. This can guide marketing strategies and platform optimizations. This table aims to support educational purposes by demonstrating the application of data analytics in understanding consumer behavior in digital commerce. ### No Graphs or Diagrams Included: There are no visual graphs or diagrams in the provided data set.
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