erm, logistics refers to a set of activities that closes the gap between production of goods/services and reaching of these intended goods/services to the customer creating customer satisfaction. With the advance in telecommunications technology, a firm can be in virtual proximity to its customers. Discuss different areas that should be considered in logistics management in order to improve the
erm, logistics refers to a set of activities that closes the gap between production of goods/services and reaching of these intended goods/services to the customer creating customer satisfaction. With the advance in telecommunications technology, a firm can be in virtual proximity to its customers. Discuss different areas that should be considered in logistics management in order to improve the
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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The term, logistics refers to a set of activities that closes the gap between production of goods/services and reaching of these intended goods/services to the customer creating customer satisfaction. With the advance in telecommunications technology, a firm can be in virtual proximity to its customers. Discuss different areas that should be considered in logistics management in order to improve the supply chain integration and responsiveness that might enhance the firm’s operational performance.
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