Eniversity of Technology and Applied Sciences - Al Mussanah Which among the following pricing policy uses Not yet answered the break-even point for fixing the price to get Marked out of a desired profit? Done Demand-oriented or demand-based pricing policy Cost-demand-oriented pricing policy Competition-oriented or pricing policy Cost-oriented or cost-based pricing policy
Eniversity of Technology and Applied Sciences - Al Mussanah Which among the following pricing policy uses Not yet answered the break-even point for fixing the price to get Marked out of a desired profit? Done Demand-oriented or demand-based pricing policy Cost-demand-oriented pricing policy Competition-oriented or pricing policy Cost-oriented or cost-based pricing policy
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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