eneral Cereals is using a regression model to estimate the demand for Tweetie Sweeties, a whistle-shaped, sugar-coated breakfast cereal for children. The following (multiplicative exponential) demand function is being used: QD=6,280 P(−1.85)A2.05N2.70QD=6,280 P−1.85A2.05N2.70   where QDQD = quantity demanded, in 10-oz boxes PP = price per box, in dollars AA = advertising expenditures on daytime television, in dollars NN = proportion of the population under 12 years old, in percent   What is the point price elasticity of demand for Tweetie Sweeties? 2.05   2.70   -0.90   -1.85     What is the advertising elasticity of demand? 0.76   -1.85   2.70   2.05

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
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Chapter4: Estimating Demand
Section: Chapter Questions
Problem 5E
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General Cereals is using a regression model to estimate the demand for Tweetie Sweeties, a whistle-shaped, sugar-coated breakfast cereal for children. The following (multiplicative exponential) demand function is being used:
QD=6,280 P(−1.85)A2.05N2.70QD=6,280 P−1.85A2.05N2.70
 
where
QDQD = quantity demanded, in 10-oz boxes
PP = price per box, in dollars
AA = advertising expenditures on daytime television, in dollars
NN = proportion of the population under 12 years old, in percent
 
What is the point price elasticity of demand for Tweetie Sweeties?
2.05
 
2.70
 
-0.90
 
-1.85
 
 
What is the advertising elasticity of demand?
0.76
 
-1.85
 
2.70
 
2.05
 
 
 
 
 
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