Embarking on the entrepreneurial career path to “being your own boss” is exciting. However, along with all your research, make sure to do your homework about yourself and your situation. FEW QUESTIONS TO ASK YOURSELF 1. Do I have the personality, temperament, and mind-set of taking on the world on my own terms? 2. Do I have the required ambiance and resources to devote all my time to my venture? 3. Do I have the required network to seek help and advice as needed?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Embarking on the entrepreneurial career path to “being your own boss” is exciting. However, along with all your research, make sure to do your homework about yourself and your situation.

FEW QUESTIONS TO ASK YOURSELF

1. Do I have the personality, temperament, and mind-set of taking on the world on my own terms?

2. Do I have the required ambiance and resources to devote all my time to my venture?

3. Do I have the required network to seek help and advice as needed?

4. Have I identified and built bridges with experienced mentors to learn from their expertise?

5. Have I identified my target customer base for the initial phase?

6. Have I identified sales and distribution channels?

7. Who are the funding sources I may need to approach to make this big?

8. What technical infrastructure do I need?

 

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