Electronic Component Company (ECC) is a producer of high-end video and music equipment. ECC currently sells as top of the line "ECC" video player for a price of $250. It costs ECC $210 to make the player. ECC's main competitor is coming to market with a new video player that will sell for a price of $220. ECC feels that it must reduce its price to $220 in order to compete. The sales and marketing department of ECC believes the reduced price will cause sales to increase by 15%. ECC currently sells 200,000 video players per year. What is the target cost if target profit is 20% of sales and ECC must meet the competitive price of $220? Multiple Choice $176.00 $190.00 $168.50 $184.25

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Ee 277.

Electronic Component Company (ECC) is a producer of high-end video and music equipment ECC currently sells its top of the line "ECC" video player for a price of $250. It costs ECC
$210 to make the player. ECC's main competitor is coming to market with a new video player that will sell for a price of $220. ECC feels that it must reduce its price to $220 in order to
compete. The sales and marketing department of ECC believes the reduced price will cause sales to increase by 15% ECC currently sells 200,000 video players per year.
What is the target cost if target profit is 20% of sales and ECC must meet the competitive price of $220?
Multiple Choice
$176.00
$190.00
$168.50
$184.25
Transcribed Image Text:Electronic Component Company (ECC) is a producer of high-end video and music equipment ECC currently sells its top of the line "ECC" video player for a price of $250. It costs ECC $210 to make the player. ECC's main competitor is coming to market with a new video player that will sell for a price of $220. ECC feels that it must reduce its price to $220 in order to compete. The sales and marketing department of ECC believes the reduced price will cause sales to increase by 15% ECC currently sells 200,000 video players per year. What is the target cost if target profit is 20% of sales and ECC must meet the competitive price of $220? Multiple Choice $176.00 $190.00 $168.50 $184.25
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