Effective application of marketing mix is an effective tool in making the product reachthe awareness to the prospective customers, set competitive price, identify keypeople, right presentation and, most importantly in generating sales, for any businessorganization.The marketing mixMy marketing mix will consist of the following:Price:Product:Promotion:Place:People:Packaging:Positioning:

Marketing is the process to build customers. Customers come to the firm only when they have an…

Answered: Effective application of marketing mix…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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a) write a small brief narrating the product mix strategies b) illustrate how you can implement the product mix strategies using product line strategies with suitable examples.
Based upon the next phase of the process, I learned the following information about brands in my consideration set. The importance ratings indicate how important each attribute is to me with 4 being the highest and1 being the lowest. Importance Maytag Haier Whirlpool Price Quality Style Brand 1 2 5 1 4 4 3 2 4 3 3 4 2 3 * higher numbers mean higher ratings (for price, a higher rating means a lower price) 23. Objectively, just based upon the attribute ratings ONLY, which is the highest-rated refrigerator? Please WRITE your answer in the space for question 23 on your answer sheet. Include the BRAND NAME and the OBJECTIVE score. 24. NOW, taking into account my importance ratings, and assuming a purely compensatory decision model, which brand will I BUY? Please WRITE your answer in the space for question 24 on your answer sheet. Include the BRAND NAME and TOTAL SCORE. 25. Now, suppose I will ONLY buy a refrigerator that has a style rating of AT LEAST 3. Which one will I buy? Please WRITE…
Look at the menu of Voyage Craft Coffee website Describe this coffee shop's products or services. What do they sell? For what price? What value will customers get from the offering? Explain the advertising objectives. Make at least one of the objectives quantifiable with a timeframe (e.g., increase awareness by 50% in twoyears).
Brand acts as an umbrella for * new products is known as: Combination branding Tiered branding Co-branding Brand extension Red Bull's global messaging strategy revolves around their tagline, "Red Bull gives you wings." It focuses on the idea that their product gives people the "wings" or energy they need to do whatever they want when they want. The of Red Bull is based on Positioning, use Segmentation, behavior Positioning, benefit Segmentation, competition
Discuss the importance of promoting products and services. Briefly name and describe the five elements in promotion mix.

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