(e) Rooms from House of Quality are shown in Figure 1. Propose three improvements to theway how the customer requirements are addressed by the technical requirements.CustomerRequirementsCR1CR2CR3CR4CR5CR6CR7CIR TR15433لا24TR21O AOCIR - Customer Importance RatingOStrong relationship (9)TR3TR4OOTR5AACR - Customer RequirementSome relationship (3)TR6Figure 1. House of Quality.TR7OTR8ATR-Technical RequirementA Weak relationship (1)

When designing a house, the ultimate goal is to create a space that truly enhances the lives of its…

Answered: (e) Rooms from House of Quality are…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Why is process flexibility desirable? What two conditions are required?
Considering the following excel sensitivity report: Variable Cells Cell $B$12 Product 1= $B$13 Product 2= $B$14 Product 3= $B$15 Product 4= Constraints Name Cell SH$6 Process 1 (hrs) Usage $HS7 Process 2 (hrs) Usage SH$8 Process 3 (hrs) Usage SH$9 Process 4 (hrs) Usage O 8 O 9 Name 13 O 14 Final Value O None of the above 0 30.64516129 Final Value 0 12.09677419 225.8064516 268.5483871 300 250 Reduced Objective Cost Coefficient -1 0 -1 0 Shadow Constraint Price R.H. Side 0 0 10 12 11 13 0.5 1.5 Allowable Increase 1 46.5 1 6.2 Allowable Increase 1E+30 1E+30 150 Which one of the following values of the second objective function coefficient (c₂) would generate a different optimal solution (remember: all of the other variables remain the same)? 600 500 300 250 281.372549 Allowable Decrease 1E+30 3.1 1E+30 1.291666667 Allowable Decrease 374.1935484 231.4516129 237.5 83.33333333
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Prepare an REA diagram for a Fitness Center using the following assumptions. We only offer individual memberships. Each membership costs a client $50 per month. On the first of each month, our Accounts Payable clerk sends to each client a monthly bill for $50. The client is expected to pay the bill within 10 days or the membership will be cancelled. When the check comes in, our Cash Receipts clerk deposits it into our sole bank account. (Hint: Do we need a Resource connected to the Sale event? Do we need a Resource connected to the Cash Receipt event?)
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Describe some of the trade-offs that are encountered in product and service design.
To design the processes for manufacturing a product, operation managers need to understand the relationship between product variety and product volume. Supply chain theoreticians' businesses have been able to classify product-processes by the level of product variation and volume and through this have been able to define how many different product-processes? Multiple Choice 7. ( Prev 19 of 30 Next > 262 tv MAR 3.
Typed solution The product design group of Iyengar Electric Supplies, Inc., has determined that it needs to design a new series of switches. It must decide on one of three design strategies. The market forecast is for 200,000 units. The better and more sophisticated the design strategy and the more time spent on value engineering, the less will be the variable cost. The chief of engineering design, Dr. W. L. Berry, has decided that the following costs are a good estimate of the initial and variable costs connected with each of the three strategies explained below. Low-tech: a low-technology, low-cost process consisting of hiring several new junior engineers. This option has a fixed cost of $40,000 and variable-cost probabilities of 0.5 for $0.56, 0.1 for $0.47,and 0.4 for $0.41. Subcontract: a medium-cost approach using a good outside design staff. This approach would have a fixed cost of $75,000 and variable-cost probabilities of 0.7 of $0.49, 0.2 of $0.46, and…
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(e) Rooms from House of Quality are shown in Figure 1. Propose three improvements to the way how the customer requirements are addressed by the technical requirements.