E-Education is a new startup that develops and markets MBA courses offered over the Internet. The company is currently located in Chicago and employs 150 people. Due to strong growth, the company needs additional office space. The company has the option of leasing additional space at its current location in Chicago for the next two years, but after that will need to move to a new building. Another option the company is considering is moving the entire operation to a small Midwest town immediately. A third option is for the company to lease a new building in Chicago immediately. If the company chooses the first option and leases new space at its current location, it can, at the end of two years, either lease a new building in Chicago or
E-Education is a new startup that develops and markets MBA courses
offered over the Internet. The company is currently located in Chicago and employs
150 people. Due to strong growth, the company needs additional office space. The
company has the option of leasing additional space at its current location in Chicago
for the next two years, but after that will need to move to a new building. Another
option the company is considering is moving the entire operation to a small Midwest
town immediately. A third option is for the company to lease a new building in
Chicago immediately. If the company chooses the first option and leases new space at
its current location, it can, at the end of two years, either lease a new building in
Chicago or move to the small Midwest town. The following are some additional facts
about the alternatives and current situation. What should E-Education do?
• The company has a 75 percent chance of surviving the next two years.
• Leasing the additional space for two years at the current location in Chicago would
cost $750,000 per year.
• Moving the entire operation to a Midwest town would cost $1 million. Leasing space
would run only $500,000 per year.
• Moving to a new building in Chicago would cost $200,000, and leasing the new
building’s space would cost $650,000 per year.
• The company can cancel the lease at any time.
• The company will build its own building in five years, if it survives.
• Assume all other costs and revenues are the same no matter where the company is
located.
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