During the analysis, we contrasted three methods for assessing system requirements: a time-honored classic, a cutting-edge technique, and an outlandish plan of attack. You have likely considered a number of other approaches. When do you think each strategy would be most useful, and what are the downsides of using each approach?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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During the analysis, we contrasted three methods for assessing system requirements: a time-honored classic, a cutting-edge technique, and an outlandish plan of attack. You have likely considered a number of other approaches. When do you think each strategy would be most useful, and what are the downsides of using each approach?

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