During a sales call, the Trendy Ties representative surprised the owner of Devin’s Clothing, a men’s fashion store, with the gift of a double-sided wooden tie rack. The rack was imprinted with the Trendy Ties logo. The tie rack is an example of a(n) a. continuity gift. b. premium. c. trade deal. d. advertising specialty. e. trade promotion.
During a sales call, the Trendy Ties representative surprised the owner of Devin’s Clothing, a men’s fashion store, with the gift of a double-sided wooden tie rack. The rack was imprinted with the Trendy Ties logo. The tie rack is an example of a(n) a. continuity gift. b. premium. c. trade deal. d. advertising specialty. e. trade promotion.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. During a sales call, the Trendy Ties representative surprised the owner of Devin’s Clothing, a men’s fashion store, with the gift of a double-sided wooden tie rack. The rack was imprinted with the Trendy Ties logo. The tie rack is an example of a(n)
a. continuity gift.
b. premium.
c. trade deal.
d. advertising specialty.
e. trade promotion.
2. The most common form of direct-mail advertising is the
a. statement stuffer.
b. brochure.
c. self-mailer.
d. broadside.
e. sales letter.
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