Duncan Multinational Corporation is a global manufacturer and distributor of household appliances. It is based in China, United States, Trinidad, and the United Kingdom. Sixty percent (60%) of supplies are sent to various companiesthroughout the four countries. It also markets its supplies through social media and brand ambassador and retail clients can make orders over the phone and they ship the supplies upon demand. The main competition for Duncan Multinational Corporation comes from one U.S. firm and one Canadian firm. The U.S firm and Canadian firm have approximately 45% market share in Barbados, Guyana and Jamaica. The marketing and transportation costs in these countries are very high. Section 1 a) Duncan Multinational Corporation plans to penetrate either the Jamaican, Barbados or Guyana market. Discuss two factors that deserve to be considered in deciding which market is more feasible? b) Discuss a demand-related factor and supply-related factor, that may influence exchange rate movements in Jamaica and Barbados. Include any possible government-related factors and be specific. (Tie your description to the specific Duncan Multinational Corporation case background provided here).
Duncan Multinational Corporation is a global manufacturer and distributor of household appliances. It is based
in China, United States, Trinidad, and the United Kingdom. Sixty percent (60%) of supplies are sent to various
companiesthroughout the four countries. It also markets its supplies through social media and brand ambassador
and retail clients can make orders over the phone and they ship the supplies upon demand.
The main competition for Duncan Multinational Corporation comes from one U.S. firm and one Canadian
firm. The U.S firm and Canadian firm have approximately 45% market share in Barbados, Guyana and
Jamaica. The marketing and transportation costs in these countries are very high.
Section 1
a) Duncan Multinational Corporation plans to penetrate either the Jamaican, Barbados or Guyana market.
Discuss two factors that deserve to be considered in deciding which market is more feasible?
b) Discuss a demand-related factor and supply-related factor, that may influence exchange rate movements in
Jamaica and Barbados. Include any possible government-related factors and be specific. (Tie your description to
the specific Duncan Multinational Corporation case background provided here).
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