Duncan Company is a large manufacturer and distributor of cake supplies. It is based in United Kingdon (Headquarters) It sends supplies to firms throughout the United States and the Caribbean . It markets its supplies through periodic mass mailings of catalogues to those firms. Its clients can make orders over the phone and Duncan ships the supplies upon demand.The main competition for Duncan’s comes from one U.S. firm and one Canadian firm. Another British firm has a small share of the U.S. market but is at a disadvantage because of its distance. The British firm’s marketing and transportation costs in the U.S. marketare relatively high.b) Given that one-third of the company sales are exports to the United Kingdom and invoices for exports are in US dollars, the demand for its exports is highly sensitive to the value of the British pound. In order to maintain its inventory at a proper level, it must forecast the total demand for its products which is somewhat dependent on the forecasted value of the pound. In your memo separate demand-related factors from the supply-related factors, that may influence exchange rate movements. Include any possible government-related factors and be specific. (Tie your description to the specific Duncan Company case background provided here). I NEED PROPER REFERENCES IN THE ANSWER AND A VERY DETAILED AND RESEARCH ANSWER.
Duncan Company is a large manufacturer and distributor of cake supplies. It is based in United Kingdon (Headquarters) It sends supplies to firms throughout the United States and the Caribbean . It markets its supplies through periodic mass mailings of catalogues to those firms. Its clients can make orders over the phone and Duncan ships the supplies upon demand.
The main competition for Duncan’s comes from one U.S. firm and one Canadian firm. Another British firm has a small share of the U.S. market but is at a disadvantage because of its distance. The British firm’s marketing and transportation costs in the U.S. market
are relatively high.
b) Given that one-third of the company sales are exports to the United Kingdom and invoices for exports are in US dollars, the demand for its exports is highly sensitive to the value of the British pound. In order to maintain its inventory at a proper level, it must forecast the total demand for its products which is somewhat dependent on the forecasted value of the pound. In your memo separate demand-related factors from the supply-related factors, that may influence exchange rate movements. Include any possible government-related factors and be specific. (Tie your description to the specific Duncan Company case background provided here). I NEED PROPER REFERENCES IN THE ANSWER AND A VERY DETAILED AND RESEARCH ANSWER.
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