Draft a “gifts” policy that you would implement in your region. Would you be subject to the same policy?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Draft a “gifts” policy that you would implement in your region. Would you be subject to the same policy?

Tonya Johnson is the regional manager for Old Town Buffets. Each of the five units she
supervises is in a different town. Produce for each unit is purchased locally by each
buffet manager. One day, Tonya gets a call from Danny Trevino, one of the buffet
managers reporting to her. Danny states that one of the local produce suppliers he
uses has offered Danny the use of two season tickets to the local university's home
football games. Danny likes football and wants to accept the tickets.
Transcribed Image Text:Tonya Johnson is the regional manager for Old Town Buffets. Each of the five units she supervises is in a different town. Produce for each unit is purchased locally by each buffet manager. One day, Tonya gets a call from Danny Trevino, one of the buffet managers reporting to her. Danny states that one of the local produce suppliers he uses has offered Danny the use of two season tickets to the local university's home football games. Danny likes football and wants to accept the tickets.
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