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Dr John Sikinioski was living and working in the UK where a growing ageing population was a social and economic concern. Dr Sikinoski could also observe the loneliness among the elderly as he was shopping or dining out. He decided to do some reading into loneliness among the elderly. There was plenty of research in the area of sociology and healthcare about the loneliness of the elderly but a dearth of studies in the area of hospitality. In particular, there appeared to be limited research investigating how social interactions and the engagement of the elderly could be facilitated by hospitality service providers and loneliness thus addressed. Dr Sikinoski therefore decided to investigate loneliness and the quality of life among the elderly. His research identified the role that the hospitality industry could play in facilitating social interactions of elderly customers with service providers, thus improving their quality of life and reducing loneliness. In particular, elderly customers could be directly involved in the production of services and products; they could spend more money and be more sociable and enhance the quality of their lives. As a result of this research, Dr Sikinoski put forward several recommendations to hospitality practitioners, including small coffee shops, restaurants and pubs. These involved developing new products and services that would involve the participation of the elderly customers and training their employees in such a way that employees could facilitate 'co-creation' between the elderly customers and hospitality service providers. Dr Sikinoski also shared the findings of his research with his students and informed them about the possible strategies and tactics for facilitating customer engagement and co-creation with different customer groups in different hospitality settings. Questions 1) What has inspired and stimulated Dr Sikinoski to undertake research in this area? 2) Discuss how three principles of hospitality and tourism research have been met by Dr John Sikinoski. 3) What is(/are) the possible research question(s) of this study? 4) What is the research rationale of this study?

Dr John Sikinioski was living and working in the UK where a growing ageing population was a social and economic concern. Dr Sikinoski could also observe the loneliness among the elderly as he was shopping or dining out. He decided to do some reading into loneliness among the elderly. There was plenty of research in the area of sociology and healthcare about the loneliness of the elderly but a dearth of studies in the area of hospitality. In particular, there appeared to be limited research investigating how social interactions and the engagement of the elderly could be facilitated by hospitality service providers and loneliness thus addressed. Dr Sikinoski therefore decided to investigate loneliness and the quality of life among the elderly. His research identified the role that the hospitality industry could play in facilitating social interactions of elderly customers with service providers, thus improving their quality of life and reducing loneliness. In particular, elderly customers could be directly involved in the production of services and products; they could spend more money and be more sociable and enhance the quality of their lives. As a result of this research, Dr Sikinoski put forward several recommendations to hospitality practitioners, including small coffee shops, restaurants and pubs. These involved developing new products and services that would involve the participation of the elderly customers and training their employees in such a way that employees could facilitate 'co-creation' between the elderly customers and hospitality service providers. Dr Sikinoski also shared the findings of his research with his students and informed them about the possible strategies and tactics for facilitating customer engagement and co-creation with different customer groups in different hospitality settings. Questions 1) What has inspired and stimulated Dr Sikinoski to undertake research in this area? 2) Discuss how three principles of hospitality and tourism research have been met by Dr John Sikinoski. 3) What is(/are) the possible research question(s) of this study? 4) What is the research rationale of this study?

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
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Dr John Sikinioski was living and working in the UK where a growing ageing population was a social and economic concern. Dr Sikinoski could also observe the loneliness among the elderly as he was shopping or dining out. He decided to do some reading into loneliness among the elderly. There was plenty of research in the area of sociology and healthcare about the loneliness of the elderly but a dearth of studies in the area of hospitality. In particular, there appeared to be limited research investigating how social interactions and the engagement of the elderly could be facilitated by hospitality service providers and loneliness thus addressed. Dr Sikinoski therefore decided to investigate loneliness and the quality of life among the elderly. His research identified the role that the hospitality industry could play in facilitating social interactions of elderly customers with service providers, thus improving their quality of life and reducing loneliness. In particular, elderly customers could be directly involved in the production of services and products; they could spend more money and be more sociable and enhance the quality of their lives. As a result of this research, Dr Sikinoski put forward several recommendations to hospitality practitioners, including small coffee shops, restaurants and pubs. These involved developing new products and services that would involve the participation of the elderly customers and training their employees in such a way that employees could facilitate 'co-creation' between the elderly customers and hospitality service providers. Dr Sikinoski also shared the findings of his research with his students and informed them about the possible strategies and tactics for facilitating customer engagement and co-creation with different customer groups in different hospitality settings. Questions 1) What has inspired and stimulated Dr Sikinoski to undertake research in this area? 2) Discuss how three principles of hospitality and tourism research have been met by Dr John Sikinoski. 3) What is(/are) the possible research question(s) of this study? 4) What is the research rationale of this study?
Transcribed Image Text:Dr John Sikinioski was living and working in the UK where a growing ageing population was a social and economic concern. Dr Sikinoski could also observe the loneliness among the elderly as he was shopping or dining out. He decided to do some reading into loneliness among the elderly. There was plenty of research in the area of sociology and healthcare about the loneliness of the elderly but a dearth of studies in the area of hospitality. In particular, there appeared to be limited research investigating how social interactions and the engagement of the elderly could be facilitated by hospitality service providers and loneliness thus addressed. Dr Sikinoski therefore decided to investigate loneliness and the quality of life among the elderly. His research identified the role that the hospitality industry could play in facilitating social interactions of elderly customers with service providers, thus improving their quality of life and reducing loneliness. In particular, elderly customers could be directly involved in the production of services and products; they could spend more money and be more sociable and enhance the quality of their lives. As a result of this research, Dr Sikinoski put forward several recommendations to hospitality practitioners, including small coffee shops, restaurants and pubs. These involved developing new products and services that would involve the participation of the elderly customers and training their employees in such a way that employees could facilitate 'co-creation' between the elderly customers and hospitality service providers. Dr Sikinoski also shared the findings of his research with his students and informed them about the possible strategies and tactics for facilitating customer engagement and co-creation with different customer groups in different hospitality settings. Questions 1) What has inspired and stimulated Dr Sikinoski to undertake research in this area? 2) Discuss how three principles of hospitality and tourism research have been met by Dr John Sikinoski. 3) What is(/are) the possible research question(s) of this study? 4) What is the research rationale of this study?
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