Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made them want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. Click the icon to view the data on ad effectiveness. ... b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. ZSTAT =

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