Do you think the IAT is actually measuring attitudes/prejudice towards certain groups, why or why not?
Do you think the IAT is actually measuring attitudes/prejudice towards certain groups, why or why not?
Social psychology investigators suggested that the concept of implicit and explicit memories would refer to social concepts as well. If recollections that are not open to consciousness can affect our behavior, perceptions can also affect our attitudes and conduct. Thus, interventions that tap into individual variation in comparisons of meanings should be created. This will help investigators consider behaviors that cannot be assessed by clear self-report measures due to lack of knowledge or social-desirability bias. In nature, the IAT aimed to measure differences between individuals in a fashion generating broad treatment effects.
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