Do you consider yourself a member of any brand communities (formal orinformal)? If so, what effect do these groups have on your purchasing behavior?
Do you consider yourself a member of any brand communities (formal orinformal)? If so, what effect do these groups have on your purchasing behavior?
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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Question
Do you consider yourself a member of any brand communities (formal or
informal)? If so, what effect do these groups have on your purchasing behavior?
Expert Solution
Step 1 Introduction
A community is defined as a group of individuals with common characteristics. The community members come to serve together; hence a community is a group of peoples or collection of peoples who come together for specific goals and objectives or serving together. They share the same culture, values, customs, interests living in any geographic area. There are different types of community. It may be based on place, interest, action, etc.
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