Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Distinguish between brand
extension and line extension
Expert Solution
Step 1 of 2
Companies try various strategies to sustain in the market. Bringing new products and new variables of products is one of those strategies.
Brand extension and line extension comes under those strategies. These terms are discussed below. Differences between the two is also mentioned.
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