Disintermediation The cutting out of marketing channel intermediaries by product orservice producers or the displacement of traditional resellers by radical new types ofintermediaries ?TrueFalse

Ans. Introduction Typically, the expression "marketing channels" alludes to channels of…

Answered: Disintermediation The cutting out of…

MKTG 12:STUDENT ED.-TEXT

12th Edition

ISBN:9781337407595

Author:Lamb

Publisher:Lamb

Chapter14: Retailing

Section: Chapter Questions

Problem 7LO

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W hat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?
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Disintermediation The cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries ? True False