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- Product packaging is used as an effective tool by marketers to attain a ‘Just Noticeable Difference’ (JND) from among a host of competing products. According to you, what other roles does JND play in the packaging of a product?Product packaging is used as an effective tool by marketers to attain a ‘Just Noticeable Difference’ (JND) from among a host of competing products. According to you, what role does it play in packaging of a product?What is the conclusion of this study on ''how does packaging affect sales'' Thank you!