discuss why The value and beliefs of the people need to be considered while launching the product.
The significance of launching a new product in the market cannot be overlooked when it comes to sustainability and maintaining competitive edge in the market. New product launch requires specific set of skills and efforts in the form of resources such as finance, technology, marketing, time and others.
Product launching is done by any organization to expand its market and customer base thus increasing the revenue of the company. Product launching is a dynamic process which should be implemented time to time as it will help the organization to maintain the interests of their customers in their product and maintain a competitive edge in the market.
Following are the steps involved in launching of a New product-
- Defining the scope
- Access who needs the product
- Filter the list for the best users
- Using a success signal
- Leveraging signals for the next user group
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