Discuss the social influences on consumers and provide an example such as food and explain how one or more of these factors impacted a product or service purchase you made recently.
Discuss the social influences on consumers and provide an example such as food and explain how one or more of these factors impacted a product or service purchase you made recently.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Discuss the social influences on consumers and provide an example such as food and explain how one or more of these factors impacted a product or service purchase you made recently.
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Step 1
Introduction:
Social Influences in simpler terms is getting attracted to the thoughts, beliefs, choices, buying habit etc. of people around us. These people can be friends, family, neighbors, celebrities or any individual whose choice of product affect our thoughts.
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