Discuss the role of public relations in shaping public policy and influencing public opinion.

Q: What do media content signify or what do media content tell us about audience and producers?

A: Media is an instrument of advertisement and promotional tool for marketer to create consumer…

Q: Explain in your own words why marketing is principally about communication.

A: Marketing involves a purposeful communication between the two parties which facilitates agreeable…

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.