Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?
Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?
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