Discuss the process of making a purchase through a podcast, blog, or social media account based on the ecommendation of a digital influencer.
Discuss the process of making a purchase through a podcast, blog, or social media account based on the ecommendation of a digital influencer.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.3: How Consumers Use Social Media
Problem 1LO
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Discuss the process of making a purchase through a podcast, blog, or social media account based on the ecommendation of a digital influencer.
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