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- identify and briefly explain the most appropriate approach to integrated marketing communication for each of the following: 1. Gen Z2. Millennials3. Gen X4. Baby BoomersCritical Thinking Sometimes marketers will developstrategies to target multiple social class segments withthe same product by offering it at different prices. Whatare some examples of products or brands that use thisstrategy and how do they accomplish it? Are there anypotential risks to taking this approach with specific products or brands and what might make some products orbrands more susceptible to these kinds of risks?With marketers increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target themass market. Do you believe mass marketing is dead? If so, why.If not, why not?