Answered: Discuss the importance of sustainable…

Business

Marketing

Discuss the importance of sustainable marketing?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter5: Ethics, Corporate Responsibility, And Sustainability

Section5.6: Corporate Social Responsibility (csr)

Problem 1CC: How do sustainable business practices benefit consumers?

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Concept explainers

Introduction to Marketing Ethics

Marketing strategies that promote impartiality, social conscience, compassion, and transparency by adhering to ethical norms are referred to as business ethics in marketing. All ethical marketing activities, marketing strategies, marketing policies, and product and service promotion, concentrate not only on how commodities serve customers but also on whether they satisfy social obligations and handle various ethical challenges.

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Discuss the importance of sustainable marketing?

Expert Solution

Step 1 of 2

Sustainable Marketing refers to the practice of marketing that is adopted by companies where the focus is to satisfy the expectations if the current customers along with taking care of the requirements of the future customers. This type of marketing involves adopting activities and operations that do not harm the environment and the sentiments of teh society. This is done by marketing products and services that serve the interests of teh society at large.

There can be various reasons why sustainable marketing is considered important by organizations in the modern marketing era. Some of the reasons are discussed below:

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