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Discuss the impact of strategic alliances on international marketing strategies.
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- Why is the assessment of internal resources so critical in the development of a firm’s international marketing plan?List the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?Based on the perspective of international marketing, explain, with appropriate examples, the importance of infrastructures to the development of an economy.
- What are the arguments for standardization of marketing strategies in the global marketplace? What are thearguments for localization? What are some ways a firmcan standardize or localize its marketing mix?What are the best ways to develop and execute global marketing strategies mostly used by marketers?Discuss four competitive strategies for international businesses and the important considerations for adopting each of the strategies by an organisation
- Describe 2 advantages and 2 disadvantages of customized international marketing strategy.Explain the Global Marketing strategies that company can follow in order to establish competitive advantages and efficiently adapt to the ever-changing business environment.Giving examples discuss how international marketing is quite challenging compared to domestic marketing.