Discuss relationship marketing in services

In today’s world, the business has become much more complex, as well as marketing. But this is not enough to market one's product. Satisfying existing customers is equally important.

Relationship marketing is defined as identifying, improving, modifying, and terminating customer relationships to create value for users and make the organization profitable in multiple relationship exchanges with history and future. Relationship marketing is crucial for the ability to stick in touch with customers. By understanding how users use a brand's products and services and monitoring any additional unwanted needs, brands can create new features and offers to meet those needs, further strengthening the relationship. This is an essential marketing strategy that the parent company currently needs to adopt almost all products and services in order for it to continue to be successful.