Discuss how the traditional forms of direct marketing continue to be important promotion tools.
Direct marketing is a promotional approach that involves presenting to your target consumer information about the company, product, and service without the use of an advertisement middleman. It is a targeted type of marketing that provides a customer who has been identified to be a potential buyer with information of potential interest. Examples like catalogs, brochures, coupons, emails, text messages, face-to-face selling, telemarketing, and others.
Example:
Land Rover used a creative way to welcome clients to the opening of its new showroom in Liverpool. Balloons were placed and sent to 100 customers inside boxes. Tags were attached to the balloon strings, which along with an invite to the function and marketing message of the organization.
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