Discuss how healthcare information technology can be applied to improve performance in healthcare organizations.  What would you consider to be a “competitive advantage” in health care?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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  • Discuss how healthcare information technology can be applied to improve performance in healthcare organizations.  What would you consider to be a “competitive advantage” in health care?
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Step 1: Meaning of Healthcare Information Technology (Health IT):

Healthcare Information Technology (Health IT) refers to the use of technology, including hardware, software, and electronic systems, to manage, store, exchange, and analyze health-related information and data in the healthcare sector. Health IT is designed to enhance the quality and efficiency of healthcare delivery, improve patient care, and streamline administrative processes within healthcare organizations. It encompasses various technologies and tools that are applied to support healthcare providers, patients, and healthcare management.

Key components:

  • Electronic Health Records (EHRs)
  • Clinical Decision Support (CDS)
  • Telemedicine and Telehealth
  • Patient Portals
  • Health Information Exchange (HIE)
  • Pharmacy Information Systems
  • Radiology Information Systems
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