Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss how differentiation can help a company establish competitive advantage over its competitors. Using a business firm that exemplifies each sort of differentiation strategy, support your theoretical arguments with examples from the real world.
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