Discuss Describe the process of segmenting a target market and explain why it is crucial for effective marketing planning.

Q: Explain the importance of segmentation research. How does it affect the development of market…

A: Introduction- Segmentation research is a type of market research that involves dividing a market…

Q: Define Marketing and discuss its core concepts. Also discuss how marketing managers manage demand…

A: Net marketing contribution determines whether a company's strategy is enough to cover the cost of…

Q: How does market segmentation differ from market targeting. What factors must look at in evaluating…

A: Market segmentation according to Armstrong and Kotler (2006), is the practice of breaking a market…

Q: Discuss the three factors firms consider when evaluating market segments. Which is most important?

A: Market segmentation divides a market into subgroups based on demographics, requirements, priorities,…