Digital piracy. Suppose the British rock band Radiohead is about to release its new album In Rainbows. For now, assume the band cannot choose the price of the album, which is set at $10. The (marginal) cost to distribute each copy is $2. (a) If demand for the album is given by p = 100 - q, how many albums will be sold? What will profits be? (b) Draw the demand curve and indicate the price and quantity of albums sold using your answer to (a). Calculate deadweight loss and show this on your diagram too. (c) Suppose that the introduction of the Internet lowers distribution costs to $0 but also allows consumers to pirate the album for free. Assume that consumers who were not willing to pay $10 will pirate the album. If 50% of consumers that were prepared to pay $10 (or more) for the album also pirate for free, what will Radiohead's profits be? What is deadweight loss?

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Digital piracy. Suppose the British rock band Radiohead is about to release its new album In
Rainbows. For now, assume the band cannot choose the price of the album, which is set at $10. The
(marginal) cost to distribute each copy is $2.
(a) If demand for the album is given by p = 100 - q, how many albums will be sold? What will
profits be?
(b) Draw the demand curve and indicate the price and quantity of albums sold using your answer to
(a). Calculate deadweight loss and show this on your diagram too.
(c) Suppose that the introduction of the Internet lowers distribution costs to $0 but also allows
consumers to pirate the album for free. Assume that consumers who were not willing to pay $10
will pirate the album. If 50% of consumers that were prepared to pay $10 (or more) for the album
also pirate for free, what will Radiohead's profits be? What is deadweight loss?
Transcribed Image Text:Digital piracy. Suppose the British rock band Radiohead is about to release its new album In Rainbows. For now, assume the band cannot choose the price of the album, which is set at $10. The (marginal) cost to distribute each copy is $2. (a) If demand for the album is given by p = 100 - q, how many albums will be sold? What will profits be? (b) Draw the demand curve and indicate the price and quantity of albums sold using your answer to (a). Calculate deadweight loss and show this on your diagram too. (c) Suppose that the introduction of the Internet lowers distribution costs to $0 but also allows consumers to pirate the album for free. Assume that consumers who were not willing to pay $10 will pirate the album. If 50% of consumers that were prepared to pay $10 (or more) for the album also pirate for free, what will Radiohead's profits be? What is deadweight loss?
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