Marketing 20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: Pride, William M
1 An Overview Of Strategic Marketing 2 Planning, Implementing, And Evaluating Marketing Strategies 3 The Marketing Environment 4 Social Responsibility And Ethics In Marketing 5 Marketing Research And Information Systems 6 Target Markets: Segmentation And Evaluation 7 Consumer Buying Behavior 8 Business Markets And Buying Behavior 9 Reaching Global Markets 10 Digital Marketing And Social Networking 11 Product Concepts, Branding, And Packaging 12 Developing And Managing Products 13 Services Marketing 14 Marketing Channels And Supply Chain Management 15 Retailing, Direct Marketing, And Wholesaling 16 Integrated Marketing Communications 17 Advertising And Public Relations 18 Personal Selling And Sales Promotion 19 Pricing Concepts 20 Setting Prices Chapter10: Digital Marketing And Social Networking
10.1 Zappos Runs With Social Media 10.2 Dollar Shave Club Faces Sharp Competition Chapter Questions Section: Chapter Questions
Problem 1DRQ Problem 2DRQ Problem 3DRQ Problem 4DRQ Problem 5DRQ Problem 6DRQ Problem 7DRQ Problem 8DRQ Problem 9DRQ Problem 10DRQ Problem 1DYMP Problem 2DYMP Problem 3DYMP Problem 1SC Problem 2SC Problem 3SC Problem 4SC Problem 9DRQ
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Discuss digital marketing channel for Airbnb
People, organizations, and activities from the point of production to consumption. Major channels include wholesalers, distributors, sales teams, retailers, online and offline marketing, resellers, and hybrid channels.
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