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did they do ? How would you ame the Strategles they adopled Discuss what corporate strategies companies implement when they aim for growth?

did they do ? How would you ame the Strategles they adopled Discuss what corporate strategies companies implement when they aim for growth?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. IBM and HP, two leaders in the industry have been doing very well in their high end computing business. But both were struggling with their PC business. Some other Pc manufacturers were taking the leads in market share. At certain point, two companies took two different strategies to handle the challenges. What did they do? How would you name the strategies they adopted? Discuss what corporate strategies companies implement when they aim for growth?
Transcribed Image Text:4. IBM and HP, two leaders in the industry have been doing very well in their high end computing business. But both were struggling with their PC business. Some other Pc manufacturers were taking the leads in market share. At certain point, two companies took two different strategies to handle the challenges. What did they do? How would you name the strategies they adopted? Discuss what corporate strategies companies implement when they aim for growth?
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