Development and Production Plan  Maintaining your output level in order to meet your customers' demands is a  necessary skill. As a result, the following questions must be addressed: • What quantity and how frequently should my goods be produced? (This  would depend on sales turnover) • What raw material is used in production? • Is the raw material available? • Do I need anyone to assist in the production (you may want to be a bit  more specific here)? • If special skills are needed, how can they be acquired and retained? • What are the total production costs? In order to estimate the cost of production you would need to do the following: • Identify all the inputs needed to produce and sell. • Calculate the cost of the production of a specific quantity that you can  manage. • Identify production inputs under the following headings: Fixed cost: Costs that will be incurred regardless of the level of  production. Variable Costs: Costs that are directly related to the level of production.  The more goods produced, the more variable costs will be incurred and  vice versa.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Development and Production Plan 
Maintaining your output level in order to meet your customers' demands is a 
necessary skill. As a result, the following questions must be addressed:
• What quantity and how frequently should my goods be produced? (This 
would depend on sales turnover)
• What raw material is used in production?
• Is the raw material available?
• Do I need anyone to assist in the production (you may want to be a bit 
more specific here)?
• If special skills are needed, how can they be acquired and retained?
• What are the total production costs?
In order to estimate the cost of production you would need to do the following:
• Identify all the inputs needed to produce and sell.
• Calculate the cost of the production of a specific quantity that you can 
manage.
• Identify production inputs under the following headings:
Fixed cost: Costs that will be incurred regardless of the level of 
production.
Variable Costs: Costs that are directly related to the level of production. 
The more goods produced, the more variable costs will be incurred and 
vice versa.

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