Develop a decision tree for this problem and determine the optimal decision strategy.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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A chemical company is trying to decide whether to build a pilot plant now for a new chemical process or
to build the full plant now. If it builds a pilot plant now, it could expand later to a full plant or license the
plant to another company. It would cost $2 million to build the pilot plant and another $2 million later to
expand it. If the company builds the full plant now, it would cost $3.5 million to construct.
The returns the company expects to get from the full production plant depend on the market. There is a
60% chance the market will be robust, a 30% chance it will remain stable, and a 10% chance it will
become stagnate. The returns are estimated to be $5 million if it is robust, $3 million if it is stable, and $1
million if it is stagnate.
Before the company expands the pilot plant, it plans to conduct a comprehensive study. Based on past
experience, it expects the study to report a 60% chance of favorable outcome for expansion and a 40%
unfavorable chance. In either case, it will have to decide whether to expand to a full plant or license the
pilot plant. If the report is favorable and the company licenses it, the company expects to get $3 million.
However, if the report is unfavorable and the company licenses it, the company will only get $1 million.

Develop a decision tree for this problem and determine the optimal decision strategy.

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