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Fundamentals of CRM

Customer Relationship Management, also called CRM, is a set of technology and techniques for managing a company's customer and potential customer relationships and interactions. It is a customer relationship management system that allows businesses to manage and analyze data and customer interactions across the customer lifecycle. The goal of CRM is to "Improve Business Relationships". CRM helps businesses stay connected, streamline procedures, and increase profitability. CRM systems collect client data from various channels (or contact points) between the customer and the company. It makes use of a company's website, social media pages, telephones, marketing emails, live chat, live video, and so on.