Determine how to minimize Q&H’s cost of reaching the required number of viewers.
Determine how to minimize Q&H’s cost of reaching the required number of viewers.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Q&H Company advertises during soap operas and football games. Each soap opera ad costs $75,000, and each football game ad costs $130,000. If S soap opera ads are purchased, they will be seen by 4S^1/2 million men and 22S^1/2 million women. If F football ads are purchased, they will be seen by 28F^1/2 million men and 10F^1/2 million women. The company wants at least 60 million men and at least 50 million women to see its ads.
- Determine how to minimize Q&H’s cost of reaching the required number of viewers.
*Please show the equations in the cells
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