Determine how to minimize Q&H’s cost of reaching the required number of viewers.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Q&H Company advertises during soap operas and football games. Each soap opera ad costs $75,000, and each football game ad costs $130,000. If S soap opera ads are purchased, they will be seen by 4S^1/2 million men and 22S^1/2 million women. If F football ads are purchased, they will be seen by 28F^1/2 million men and 10F^1/2 million women. The company wants at least 60 million men and at least 50 million women to see its ads.

  1. Determine how to minimize Q&H’s cost of reaching the required number of viewers.

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56. Q&H Company advertises during soap operas and
football games. Each soap opera ad costs $75,000,
and each football game ad costs $130,000. If S soap
opera ads are purchased, they will be seen by 4S1/2
million men and 22S'/2 million women. If F football
ads are purchased, they will be seen by 28F1/2 million
men and 10F1/2 million women. The company wants
at least 60 million men and at least 50 million women
to see its ads.
a. Determine how to minimize Q&H's cost of
reaching the required number of viewers.
Transcribed Image Text:56. Q&H Company advertises during soap operas and football games. Each soap opera ad costs $75,000, and each football game ad costs $130,000. If S soap opera ads are purchased, they will be seen by 4S1/2 million men and 22S'/2 million women. If F football ads are purchased, they will be seen by 28F1/2 million men and 10F1/2 million women. The company wants at least 60 million men and at least 50 million women to see its ads. a. Determine how to minimize Q&H's cost of reaching the required number of viewers.
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