Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Describe trends in 8-to-8 Internet marketing?
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Step 1
Internet Marketing.
The process of promoting a business or brand and its products and services over the internet is called Internet Marketing. It refers to the usage of strategies to trade products and services online and via digital means. It is also referred to as web- marketing, online marketing or e-marketing.
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