Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Describe the role of the Federal Trade Commission's (FTC) in regulating advertising.
Expert Solution
Step 1: Understanding FTC
The Federal Trade Commission is one of the corporate agencies that plays a significant role in the regulation of advertising that businesses and corporations do in the United States. The central objective and mission of the Federal Trade Commission is to safeguard consumers and protect their interests by promoting fair competition among competitors in the marketplace.
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