Answered: Describe the role of self-concept and…

Business

Marketing

Describe the role of self-concept and consumer lifestyle in how consumers make decisions.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 1DYMP

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Question

Describe the role of self-concept and consumer lifestyle in how consumers make decisions. Additionally, your instructor discussed functional vs. emotional motivations that impact consumer decisions. Give an example of how emotions work together with functional decision- making for the purchase of a new home and how marketers can adapt marketing messaging to influence these decisions.

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