Describe the role of AI and chatbots in modern CRM systems. How do these technologies improve customer service and automate routine tasks?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Describe the role of AI and chatbots in modern CRM systems. How do these technologies improve customer service and automate routine tasks?

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Step 1: Define customer service

Customer service is a term used for the business function which is mainly concerned with providing help or assistance to the customers for their product-related issues and queries. It can be done through different channels such as messages, phones, social media, or other digital media technologies. 

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