Describe the general characteristics of each of thestages in the household life cycle.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.6: Behavioral Segmentation
Problem 1LO
icon
Related questions
Question

Describe the general characteristics of each of the
stages in the household life cycle.

Expert Solution
Step 1

Characteristics of each of the stages in the household life cycle are:

1. Single | : (Under 35)live alone, with parents or with others they are not related to. The younger members of this group have limited income and expenses. 

2. Young couples, No children: (Under 35) both are generally working and are relatively affluent.

3. Full nest |: married couples (Under 35) with young children. Wife doesn't work, resulting in a decrease in the family income.

4. Single parent | : (Under 35) living with one or more young children. Generally a female head of household. Time and finances are scarce. 

5. Middle-aged single : (35-64) live alone and sometimes with others they are not related to. There are high income and expense ratios. 

 

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Purchase process
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning