Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Describe the four basic growth strategies for companies using the Strategic Opportunity Matrix.
Provide examples of each strategy.
Expert Solution
Step 1
Strategic opportunity matrix analysis helps the firm to identify new market and new product opportunities. This matrix shows four strategies which can be used to help a firm grow and also analyses the risk associated with each strategy.
New vs existing markets and
New vs existing products.
Hence, in this way strategic opportunity matrix assist firms in establishing appropriate growth strategies.
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