Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
describe procurement process of Samsung
Expert Solution
Step 1
Samsung is a Multinational company headquartered in South Korea that primarily deals in consumer electronics, telecommunications, and automobiles. Apart from that the company also provides various other types of services worldwide such as health care services, financial services, paid advertisement services, etc. The company operates in more than 80 countries globally and follows a sustainable supply chain worldwide which helps the company in increasing its brand value and goodwill in the target market. Samsung focuses more on strengthening relationships with its global business suppliers to maintain continuous productivity and efficiency levels of its operations.
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