Describe one or two lessons from Lockheed Martin’s Skunk Works that can be applied to implementing marketing programs

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.1: Marketing Planning: The Basis For Strategy And Tactics
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Describe one or two lessons from Lockheed Martin’s Skunk Works that
can be applied to implementing marketing programs

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